In internet years, Avalonstar has had a long and fruitful life. Granted, if we were to relate internet years to say, dog years, Avalonstar would be going through its midlife crisis right about now. Actually, I think it is. Looking back, it’s been a lot of things—a portfolio, a pseudo-company, a part of another company, a design playground, a design blog and now the personal journal you know it as today.

Tone.

Avalonstar’s tone is a very personal one. I write quite similar to the way I would talk you were to meet me in person; the difference being is that here you’re saved from my high-pitched, quasi-stuttering, English-language-demolishing voice.

While in the past I’ve tried almost too hard to make my words mean something, the focus as of late has been to just write. Quantity over quality. Raw over refined.