This is the story of a guy and the future president of the United States. While said guy is completely elated that his candidate for president has won, he can’t help but feel some emptiness at the fact that the campaign is now over. Said guy bids goodbye to one of his favorite identities, ever.
(I’m going to keep this short. I’m fading quickly. :D)
After 21 months, the people have spoken, the person I wanted for President of the Untied States has been elected. I’m clearly ecstatic. However, as a designer, I can’t help but feel a bit empty. If President-Elect Obama has done nothing else, his campaign has inspired countless designers, you and I alike. He has run one of the most beautiful campaigns in our country’s history with one of the strongest identities of any candidate in history.
Every site that has come out of the Obama campaign has been beautiful, from the main campaign site shown below to the “Fight the Smears” campaign. The level of detail and the amount of thought put into this has boggled my mind. Maybe my mind is easy to impress, but I’m sure most designers would tend to agree with me. :)
At least that’s what I think.
I will miss this. Wether or not you voted for Obama, the superiority of this identity will stand for years to come. I for one, really hope that the design team migrates to Washington and redesigns it. Start with the White House, then move on to say, the FBI and the FCC and beyond, they desperately need it. :)
Anyway, to those designers, you have my thanks and the thanks of designers all over the world.
PS: Does anybody know who they are? D:
I sincerely agree. It has been some of the best branding I have ever seen in a political campaign. The fact that someone could spray paint a political logo on her yard and have it look like a true work of art speaks wonders.
Here’s to hoping future campaigns are as graphically inspired as this!
Yes, amazingly designed campaign. I actually had a client ask me, “Make my site glow like Obama’s.”
Brilliant.
So tasty… it really will be a shame to see it go :(
I believe this gives you the answer for who designed it. It seems two companies worked on the campaign, one did the logo and one lot the website.
PS. Big congratulations, I’m really pleased Barack won.
I have to agree and it will be missed. I commented just the other day that McCain’s website seems to be down a lot, but Obama’s held steady the entire time with a couple of glitches here and there.
Nice GFX, however, you made one mistake: The democrats’ mascot is the donkey, not the elephant.
Yeah, it was SimpleScott, as Phil mentioned above. The community / outreach tools if I remember correctly were done by Blue State Digital. Here’s to hoping the site will continue to thrive into the presidency and receive updates.
I was just saying to my wife that the people who have designed the website and logo will not be without work for the foreseeable future! It’s a shame the site will be redirecting to WhiteHouse.gov, but thank God it will be!
Lmao @ the elephant Bryan! =P That’s definitely the republican mascot ;)
Barrack = Democrat ^_^
Truly remarkable campaign, and ecstatic of the outcome.
I think it’s highly likely that the elephant one might be portraying an idea of unity. The elephant is also red, which seems to me that they’re not trying to claim it as democrat, but rather putting Republican and Democrat together. Bipartisanship was a huge part of his campaign, after all.
Then again, I could be reading more into it than there is xD
Damn, really need to get threaded comments on here. ;) Anyway!
Phil & Jakob — Thanks for the clarification. :) I really hope that the now transition campaign keeps in touch with these two firms.
Ryan & Elyse — Actually that’s the official “Republicans for Obama” logo as seen on the site. I definitely agree with you, Elyse, when you say it’s a portrayal of unity.
American presidential campaigns are mind blowing in comparison to our english prime minister elections, that graphical branding looks truly mind blowing, the english members of parliament could learn a great deal from the american campaign awareness strategies.
I think http://www.celsiusdesign.net/humanot/ did the site actually.
change.gov (http://change.gov/) is following suit.
Yeah, I knew a few guys who worked on the video bumper for the campaign. They told me that for awhile it was just a two or three man operation: Art Director, John Slabyk ( http://www.celsiusdesign.net/humanot ) who basically handled all visual, graphic and branding duties, Web & Design Director, Scott Thomas ( http://www.simplescott.com ) who did almost all of the code and worked on print and typography design as well, and a Deputy Director, Michael Slaby who basically did a bit of everything to carry more than his load.
More importantly, it seems like they had a very organic unit over there that tied everyone from every team in to pool ideas around things like creative development and execution of concepts and messages. Hopefully a good sign of how “community organizing” as a central theme to leadership will bring something valuable to the White House.
the obama campaign website was truly awesome. I wish I could get there someday. The designers behind these magnificent web page are truly inspired by obama’s “change”.
I believe that Obama’s campaign designs has really helped him get his message across. It’s a known fact that “visual psychology” has an impact to the receptiveness of individuals.
Yes, amazingly designed campaign thankx obama