The entry below is classified as a LEGACY post, meaning that it was written (well) before the current version of Avalonstar was released. Although these posts have survived the numerous moves over years, there is no guarantee that they've survived the trip unscathed (especially the links).

The (mt) Headquarters Mystery

Our story begins on a sunny Thursday afternoon while I was looking around Media Temple's website — intereted in their new hosting plans. Everybody and their dog either hosts with Dreamhost or (mt), so I thought:

"Why not? Maybe they're worth the price."

Besides, I was starting to feel bad leeching off my friend who had faithfully be paying for our little venture's hosting. I had some time on my hands that day, so I started to dig around the site. Eventually, I came upon their contact page and found this:

**(mt) Media Temple, Inc** Main Headquarters 410-B Broadway Santa Monica, CA 90401

(Yes, there's a data center address too, but I wasn't going to go all the way to Downtown LA just to see a bunch of servers.)

"Wow," I thought. "That's right near Jen's place." You see, one of my favorite places to hang out with my sweetheart is the Santa Monica Pier and the Third Street Promenade, so I looked it up on Google Maps I know what you're thinking, "Okay buddy, what's the big deal, so they have an address. Big deal."

Being the type of person that I am, wanting to believe that companies on the internet also exist in real life, I was pretty excited to actually see where Media Temple was located. Maybe walk into the office and say, "You! I want hosting," or something obnoxious like that. Maybe I wanted to see the famous (mt) logo on an actual window. So the story continues to Friday, when my sweetheart and I spent the night strolling the pier and the promenade. We drive to the corner of Broadway and 4th, and I ask her to look around for anything that says "Media Temple", she finds nothing. I thought to myself, "Well that's weird, I guess I'll come check it out later."

So after shopping a bit, and spending some time at the Apple Store, we grabbed some frappuccinos and headed back to the car after a fun night. Then I remembered to check the same building since we were coming from the other direction. We found ourselves kitty-corner from the place, and all I saw were shops. I was sure that the address was correct. Wanting to take a closer look, we ran across the street and then Jen pointed to a shop that had the number 410, but it wasn't Media Temple:

(mt) = Fashion Store?Media Temple's Headquarters?

"A fashion store? This can't be right," I thought. But there it was, 410 Broadway, but there was no "B" no second floor, no nothing. Jen and I just sort of hung around there, looked to one side of the building, and then the address of the side of the of the building that did have a second floor, which was on 4th Street. So we went back to the fashion store and looked again and found 3 mailboxes, 410, 410B and 410C. Just as quick as a Japanese man would say "Nani?" I thought, "This is nuts!"

But there it was, 410B. Couldn't deny it. "So people get their hosting from a mailbox," I said, not trying to be serious or anything — the whole matter was pretty funny as it stood, "At least they could have gotten their mailbox from a UPS Store or something." Laughing it off, we headed back to the car and so the story ends there. The moral? There is none. This was just a funny exercise in trying to find out the whereabouts of one of the internet's top hosting companies. Hope you enjoyed it.1

  1. This post is in no way defacing Media Temple, and was never intended to. If you were offended by this post, you shouldn't have read it. Media Temple is a great hosting company, and I too have been hosted by them in the past. But there's no harm in fun and a good laugh. If you disagree with that, go to your local doctor to get the stick pulled out of your ass.
Avalonstar is the 22-year-old personal website of Bryan Veloso: content creator, retired professional user interface designer, and compass of purpose.
© 2000–2023 Avalonstar. “Avalonstar” is a registered trademark of Avalonstar, Inc. All rights reserved.
Remember the ;